Hennessy Black sought to celebrate Mexican culture with a unique Día de los Muertos campaign. I was thrilled to be part of this project, tasked with designing the central skull image for their posters and merchandise. My design went beyond a typical skull illustration resulting in a visually striking and respectful representation of this important holiday. The skull was prominently featured on posters, and even transformed functional items like glasses, shaker sets, and flasks into collectible pieces. Check out the final artwork!