Hennessy wanted to connect with the vibrant Hispanic market through their shared love of music. Their brand activation campaign brought the party to life with events in various Latino communities, featuring iconic Latino DJs. I was thrilled to be part of this project, tasked with designing the posters and invitations. To capture the timeless essence of these musical legends, I opted for a striking black and white photographic approach. The DJs themselves became the focal point, radiating energy and charisma. The result? Eye-catching posters and invitations that effectively communicated the event's energy and cultural relevance. The events were a resounding success, drawing enthusiastic crowds and solidifying Hennessy's connection with the Latino market.