Imagina, a new group dedicated to recruiting passionate individuals for Omnilife products, approached me with a clear vision: a vibrant and inviting brand identity. Understanding the importance of a positive and energetic feel for attracting new members, I explored various design options. Ultimately, I landed on a happy typeface paired with a bright color palette. This combination perfectly captures the essence of Imagina's mission – promoting wellness with enthusiasm and optimism. The result? A client thrilled with the final design! It effectively conveys Imagina's core values and sets the stage for their recruitment efforts.