For the "Bourbon Takeover America" event, the distillery entrusted me with crafting its entire visual identity. This meant overseeing the look and feel across all elements, from photography and iconography to textures and overall composition. The creative process began with extensive sketching – a visual brainstorm to capture the essence of the event. Afterward, I translated those ideas into a cohesive and impactful design system. The incredible results speak for themselves – check them out below!